Digital Marketing Advanced

Master advanced digital marketing techniques used by agencies and brands.
From paid ads to analytics, learn how to plan, execute, and optimise campaigns effectively.
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Module 1: Fundamentals of Digital Marketing
What is Digital Marketing?
Clarify the Goals of Your Marketing Campaign
Digital Customer Lifecycle
Understanding Digital Marketing Strategy
Module 2: Fundamentals of Website
How the Website Works
Domain Overview
How Web Servers Work & Types of Web Servers
What is the function of a website?
Structure of Website – Must Know
Module 3: WordPress Management
How to choose a right domain name
How to choose the right web hosting
How to Install & Setup a WordPress Blog
How to Setup the themes
How to Manage the Pages & Post
Best-in SEO Plung-in for Boost your SEO Ranking
Module 4: SEO (Search Engine Optimization)
Introduction to SEO
How to choose the right web hosting
How Search Engines Work
Keyword Research
On-Page Optimization
Website Management and Optimzation
Search Console
Google Ranking Updates and Algorithms
Module 5: Local SEO ( Location Based Search Results)
What is Local SEO
Local Ranking Factors
Google My Business
Google Posts and Q&A
Links
Content
Citations
Reviews
Local Markup Schemas
Other Signals
Reporting
Module 6: Content Marketing
Introduction to Content Marketing
Building a Content Creation Framework
Planing a Long-Term Content Strategy
Generating Content Ideas
Creating Quality Blog Content
Your Audience Loves to Read and Share
Extending the Value of Your Content Through Repurposing
Creating Topic Clusters and Pillar Pages
Building a Guest Blogging Strategy Powered by SEO
How to Effectively Promote Content
Measuring and Analyzing Your Content
Module 7: Tag Manager
  • Starting out with Google Tag Manager
  • Setting up Google Tag Manager

    • Collecting data using the Data Layer, variables, and events
    Using additional tags for marketing and remarketing

Module 8: Google Analytics 4 (GA4)

  • Introduction of Google Analytics

  • Setting up Analytics

  • Events Tracking

  • Conversions Setup and Trackings

  • Manage accounts and users

  • Analytics Intelligence

  • Reporting

  • Ecommerce Behavior Tracking

  • Advertising Metrics Trackings

  • Audiences, remarketing, and User-ID

Module 9: Paid Search (SEM) with Google Ads

  • Understanding Pay Per Click Marketing

  • Choose the right keywords for the best results

  • Set up a Google Ads account and create paid search campaigns

  • Manage a paid search campaign budget

  • Understand the rationale behind your bid choices

  • Optimize a paid search campaign using a variety of clever methods

  • Set up conversion tracking and how to track phone calls from your website

  • Reach your audience with targeting, bidding, and remarketing tactics

Module 10: Understanding Performance Marketing

  • What Is Performance Marketing

  • How Performance Marketing Works

  • Top Performance Marketing Channels

  • Benefits of Performance Marketing

Module 11: YouTube Channel Management

  • Understand YouTube’s Platform and Algorithm

  • How to Create an Optimized YouTube Channel

  • How to Upload and Manage Video Content on YouTube

  • Scaling Your YouTube Channel: YouTube SEO and More

Module 12: YouTube and Display Advertising

  • Fundamentals of Display and Video Advertising

  • Google Display Network and Video Ad Formats

  • Creating and Managing a YouTube Channel

  • Targeting Display and Video Campaigns

  • Measurement and Optimisation

  • Remarketing

Module 13: Google Shopping Campaigns

  • Understanding Google Shopping Campaigns

  • Setup Google Merchant Centre for Business

  • Create and Upload Product Datafeed

  • Link with Google Ads

  • Shopping Campaign Settings

  • Shopping Campaign Structure

  • Negative Keyword Implementation

  • Optimise Shopping Campaigns

Module 14: Social Media Management

  • Understand the social media landscape

  • Understand the customer journey

  • Create a social media page for your business

  • Building a Content Strategy for Social Media

  • Create a content calendar for your business

  • How to gain followers, and the best means to engage them

  • Establish, Connect and Engage a Page Following

  • Establish Your Business Presence With Communication Tools

Module 15: Digital Design Mastery

  • What is Digital Design?

  • Introduction to Canva

  • Graphic Design Principles & Basics

  • Designing Digital Media Graphics On Canva

Module 16: Facebook Advertising

  • Business Manager: Setup, Billing, Payments and Tax Information

  • Facebook Ads Manager: What you need to know

  • How to use Meta Ads Manager to set a budget and a schedule

  • The Essential guide to Facebook’s ad campaign structure

  • Align a business goal to an ad objective

  • How to choose ad placements in Meta Ads Manager

  • Target audiences and delivery

  • Select an ad format to align with your business goals

  • How to improve your ad delivery

  • Pixel Integrations & Event Setup

  • Building a Full-Funnel Content Marketing Strategy on Facebook

  • Find campaign results in Meta Ads Manager

  • Measure the success of your ads

Module 17: Instagram for Business

  • Get set up for success with a profile that attracts and welcomes visitors

  • Attracting the right people and find accounts that you want to follow

  • Create successful posts, use photos and videos to keep them interested

  • Inspire people to take actions that lead to business results

  • Setup a shop on Instagram

  • Develop the right Instagram strategy

  • Advertise on Instagram using Meta Ads

Module 18: Linkedin Marketing

  • Building an Organic Presence with LinkedIn Pages

  • Managing People, Ad Accounts, and Pages with Business Manager

  • Getting Started with Campaign Manager

  • Building a Full-Funnel Content Marketing Strategy on Linkedin

  • Align a business goal to an ad objective on Linkedin

  • LinkedIn’s Ad Targeting and delivery

  • Ad Formats on LinkedIn with your business goals

  • Insight Tag Integrations & Event Setup

  • Ad Formats on LinkedIn with your business goals

  • How to improve your ad delivery

  • Ads budget and a schedule

  • Reporting and Analytics for LinkedIn Ads

Module 19: Email Marketing

  • Email Marketing Overview & Key Concepts

  • Email Service Providers

  • Email Types

  • Outbound and Inbound Email Marketing

  • Data Capture

  • Importing Contacts

  • Segmentation

  • Lead Scoring

  • Email Template Design

  • Email Campaign Creation

  • Campaign Delivery Management

  • A/B Testing & Campaign Performance

Module 20: Blogging

  • What is Blogging

  • How to Start a Blog?

  • Create Blog Using WordPress/Blogger

  • Blog SEO

  • Way of Getting Traffics

  • How to Get Guest post Article for your Blog

  • Setup Analytics

Module 21: Affiliate Marketing

  • What is affiliate marketing?

  • How does affiliate marketing work?

  • Which platform are best for affiliate marketing?

  • How do I become an affiliate marketer?

  • What are the best affiliate marketing channels?

Module 22: Google Adsense

  • Monetize: What It Means, How It Works?

  • Google AdSense and How It Works?

  • Adsense Policy?

  • Getting Approved by Google AdSense

  • Best Practices in Adsense Code Generation

  • Integrating Code to your Blog

  • Making Money Through Adsense

  • Tracking the Earnings

  • Improving CTR

Module 23: Online Reputation Management (ORM)

  • Overview of Online Reputation Management (ORM)

  • How to Listen Online for Brand Conversations

  • Real Time Analysis & Measurement

  • Dealing with Negative Conversations

Module 24: Digital Marketing Freelancer

  • Understanding the Freelancing Platform

  • Setup Professional Account on Freelancing Marketplace

  • How to Get your First Projects

  • How To create contracts and collect payments

  • How to Build Portfolio

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