Digital Marketing Basic

Master the tools and strategies used by today’s digital marketers.
From social media to performance ads, learn through practical sessions and real-world examples.
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Module 1: Digital Marketing Ecosystem

  • The Current Opportunity
  • Digital Marketing Channels
  • Careers in Digital

Module 2: Computers and Internet

  • Computers & Internet Basics
  • Networking Terms & Concepts
  • Web Browser & The Internet
  • MS Office
  • Internet Research

Module 3: Google Workspace Mastery

  • Gmail Customization
  • Google Docs
  • Google Slides
  • Google Forms
  • Google Sites

Module 4: SEO Core

  • SEO Keyword Research
  • On-Page SEO
  • HTML for SEO
  • Off-Page & Local SEO

Module 5: Digital Graphics Creation

  • Basics of Banner Creation
  • Resume Creation in Canva
  • Social Media Post Creation in Canva
  • Youtube

Module 7: Video Creation & Editing

  • Video Script & Shooting
  • Explainer Video Creation
  • Social Media Reel Creation
  • Basic Video Editing
  • Setting Youtube Channel
  • Uploading Video on Youtube

Module 8: Online Advertising

  • Introduction to Ad Types
  • Types of Bidding
  • Ad Auction Process
  • Ad Targeting Methods
  • Ad Budgeting
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